Marketing
Video/Text

Marketing and Providing Value

13 Lessons Easy

About This Course

Here is an easy way to create content for your social media posts and gain exposure for your digital card business.  Simply copy what you see below using your client's cards. Whenever you get a new client - do this AND when a client renews their subscription - do this!

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Course Structure

It’s the Value Stupid!

So how do you spend your precious time differentiating yourself from the masses and do it in such a way that you have a chance at building a long-term relationship with current and prospective clients? Simple . . . provide VALUE and show you care! This lesson takes a look at providing value at three stages in your marketing and sales lifecycle.

Start Your Own Meetup Group

In this video lesson we share the benefits of starting your own meetup group and explain how to get it started. It is much easier than you may think and positions you as a leader. . . not mention creates a great first impression!

Copywriting 101

There are times when your client's will look to you for help with the text they put on their card. Having a basic understanding of copywriting (for digital cards) is important. In this lesson we look at a few key areas you should be aware of when counseling you clients and/or reviewing their text to make sure it will be effective.

Share Images of New Cards on Social Media

Welcome new clients and thank returning clients by posting an image of their card on IG, FB and other sites.

Sample Promotional Video Script

Video is king. Here is a script you can use and edit to your liking . . . to promote your digital business card offering.

4 x 6 Promotional Postcard Template

A PSD file that you can edit to meet your needs if you want to create a 4 x 6 promotional postcard to hand out at networking events or share with everyone you meet.

Paper Waste With Printed Business Cards - Graphics

Two PSD files you can edit and share on social media to foster the point that digital cards are good for the environment!

Sharing Calendar

Provide this to your clients as a value-add or as part of their subscription. It is a basic calendar with suggestions on when to share their digital card and on what social media sites.  It is designed to keep them on-track and consistent.  PSD and XLS files available for download.

USP - Key Words and Phrases for Marketing Your Cards

Here are a few keywords and phrases you can play with and use in your marketing communications language. They present some of the unique selling propositions our digital cards provide.

Frequently Asked Questions About Digital Cards

Here we provide you the most frequent questions we have received over the past couple years about digital cards.  Use this info in FAQ section on your web site or promotional materials.

Paper Cards vs Digital Cards – Comparison Chart

Available in JPG or PDF as a download or email us for the InDesign file. Great tool to give people a quick overview of how digital cards far exceed paper cards in many ways.

10 Ways To Share Your Digital Card

A PDF showing 10 ways your clients can share their cards to get maximum exposure and reach.

Cycle of Growing Your Business With A Digital Business Card

Graphic showing the steps involved by your client to get their card and begin growing their business.

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