General
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How To Incorporate Custom-Designed Digital Business Cards Into Your Design Business

7 Modules 0 Chapters 27 Lessons Easy

About This Course

In this 2.7 hour course, you will learn the details of producing, marketing and managing your custom-designed digital business card service.

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Course Structure

1 Lesson

Module 1 - Welcome and Introduction

Course overview.

1 lesson totaling 5 minutes.

2 Lessons

Module 2 - Introduction to Digital Business Cards

There is more than meets the eye in this business. 

2 lessons totaling 17 minutes.

5 Lessons

Module 3 - How to Produce a Great Custom-Designed Digital Business Card

In this Module we talk about Branding, Images, Messaging and more.

5 lessons totaling 30 minutes.

Lesson 1 - Branding

Your client's brand is important to them. Here we talk about incorporating their branding on the digital cards.

6:36

Lesson 2 – Images and Video

Professional images and video tips are discussed in this lesson.

10:37

Lesson 3 - Contact Information

Some key tips on what contact info to include on cards and why.

3:37

Lesson 4 - Messaging and Content

Coaching your client on the do's and don'ts on the messaging they have on their card is critical. Learn about WIFM and more.

5:22

Lesson 5 - Design

A few reminders on some basic design principles. You are the expert so this will be familiar to you!

4:12

6 Lessons

Module 4 - How To Market Your Digital Card Services

Here we talk about online and offline marketing channels and share some great resources with you.

6 lessons totaling 54 minutes.

Lesson 1 - Your Audience and Positioning

Who do you wish to provide digital cards to? Defining your audience is the first step in marketing.

7:39

Lesson 2 – Your LinkedIn Profile

People are looking at your LinkedIn profile. Let's make sure it is awesome!

8:28

Lesson 3 – Landing Pages and Funnels

Having a web site or landing page to share the benefits of custom-designed digital business cards is key to you success. In this lesson we talk about content that should be displayed and more.

13:18

Lesson 4 – Getting Traffic and Interest

Paid vs Organic | Networking | Become an Authority and more.

15:35

Lesson 5 - Partners and Referrals

Thoughts on some key referral partners and implementing a referral program.

4:23

Lesson 6 - Five Steps to a Fast Start

Hit the ground running with these Five Steps.

4:20

3 Lessons

Module 5 - Sales and Retention Best Practices

In this Module we discuss pricing and fee structures; terms and conditions and customer retention methods.

3 lessons totaling 13 minutes.

Lesson 1 - Pricing and Fee Structure

We look at setting your pricing for design fees and annual subscription fees as well as change fees.

4:31

Lesson 2 – Terms & Conditions

Interested in gaining permission from your clients to show their cards in your promotions? In this lesson we show you a couple ways to get this permission.

5:21

Lesson 3 - Customer Retention

Keeping your clients happy and using their digital cards is important if you want to gain recurring income from your digital card service.

3:48

2 Lessons

Module 6 - Business Operations

Billings and Subscriptions; Legal stuff and client on-boarding.

2 lessons totaling 12 minutes.

8 Lessons

Module 7 - How To Use VisnessWare

We cover all the functions you will need to know to host, manage and publish you digital cards.

6 lessons totaling 33 minutes.

Lesson 1 – Creating A New Card and Link To Card

Your new user signup link is extremely important; it’s where you send your clients to sign up and register their account. If you fail to give them your unique link, they will successfully register - but without being tied into your account. When you sign up for VisnessWare you are assigned a unique URL. In Module 6, you were shown how to provide that information when on-boarding a client via email.

10:00

Lesson 2 - Videos and Links

Here you will see how to add links and videos to your customer's card.

 
WARNING: Do not allow your client to add links to social media sites that are not current and maintain on a regular basis.  This reflects poorly upon them.

4:20

Lesson 3 - Branding Settings

Set the links and icon color and background color using Hex Color Codes.

4:10

Lesson 4 – Managing Images

Main Image, Icon Image are all discussed in this lesson.

In this lesson we show you how to upload your "main image" and any secondary images as well as the phone home screen icons.  Please note the length of the main image is suggested to be 2370 not 2330.

5:33

Lesson 5 - Previewing Cards

Here you will review the Preview Tab and take a look at the Sharing functions on the card.

Lesson 6 - Managing Cards | More About DBCU

Let's take a look at how to navigate the menu and do some sorting, filtering and searching of cards.

 
We also take a quick peek at Digital Business Card University!
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