Best Practice 11 & Resources
Lesson 3
Share Often and Everywhere
Your client's should share their card often and everywhere - All the “Keys” listed in this eCourse are worthless if they don’t make it a practice to share their card every opportunity they get. Not only should they share it in person, but also include a link to their card in their email signature; put a link on their web page to load their card to a mobile device; and share it on a regular basis on their social media sites.
TIP: Remind your client's that all iPhones with the current operating system have a QR Reader built into their camera. The user simply needs to point the camera at the QR code (not take a photo of it) and a link to load the card will appear. It doesn't get any easier than that!
Summary
In summary, design with these keys in mind when creating a digital business card for your clients. If done correctly and used regularly, your client's card is not really a digital business card, but a powerful marketing tool that should be part of their overall marketing toolbox. It will keep them top of mind, separate them from the crowd and provide an outstanding first impression.
BONUS: If your client does share and use their card as we suggest, the chances of them renewing their subscription year after year is much greater. . . which means easy residual income for you!