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Benefits & Features of Digital Cards
Let's get right to the point. There are six main benefits to your clients. They include:
Never being without their business card again - No more forgetting their card. We all know that our phones are within three feet of us, 24/7 so there's no excuse; they are going to have their card at hand.
Updates are instant – There is no waiting for changes. Your client comes to you and says, "Look, my address and phone number have changed. Can you update my card for me?" You go into the platform (and your design software) and make the change; the next time a card recipient opens the card, they see the updated version. Try that with a printed card!
Increased referrals - Sharing is quick and easy via text, email, social media, or QR code. Consider this conversation with an acquaintance:
John: "Hey, do you know a mortgage broker?"
You: “Yes, I do. I know several of them.”
John: “Would you mind sending me their information?”
You: “No problem, I can do it right now.”
You grab your smartphone, tap the icons for your mortgage broker friends, and share the links to their DBCs. John now has all their information, and if they do business together, you now have two delighted customers! This is a simple way to generate even more referrals for your business.
Creates a great first impression – “WOW!” That was the reaction I got the first time I shared my DBC, and I still get that same reaction every time I share it: “Wow, where did you get this thing? How did you do that? How do I get one of those?”
Separate your clients from the crowd – Their DBC creates a great first impression by differentiating the cardholder from everybody else out there. Very few people are going to have custom-designed digital business cards simply because VisnessWare is the only company that offers them, and now you can offer them too.
Extends your client’s reach - Lastly, your client will be able to extend their market reach using digital business cards because these are so easily shared with others. Business networks are built with a “trickle-down” structure, and these digital business cards are vital to expanding client networks.
Main Features of Digital Business Cards
There is a core set of features that every digital business card offers. They include:
- Sharing Functionality
- One-Touch Calling
- One-Touch Emailing
- Image Upload - headshot, logo or other images
- Links to Web Pages, Social Media Sites, and Documents
- Video (when appropriate)
- Ability to Load Contact Info into Address Book (not all)
Sharing - Each card provides the user with the ability to share via email, text, social media, and QR code. Most cell phones have a built-in QR reader; if not, there are many Android or IOS free apps for the feature. The user points the camera at the QR code, and a clickable link appears. How easy is that?
One-Touch Calling - The cardholder’s main phone number is programmed to the phone icon. Tapping the icon automatically initiates a call to the business.
One-Touch Emailing – Just like one-touch calling, the cardholder’s email address is programmed to the email icon, and when tapped, opens an email screen with a link already pre-populated.
Image Uploads - Depending on the card type (template-based, custom template-based or custom-designed), the cardholder or designer can upload a headshot image, logo, and background image. With VisnessWare, you can upload your custom image with all of these items in one jpg file and upload secondary images that appear below the main screen.
Links - Most cards allow you to link to any URL on the internet: your client’s website, social media pages, calculators, schedules, and more. Remember not to clutter up the link section with a bunch of rarely visited pages and be sure the linked pages are up to date. Also, check that your client is active (and remind them, if need be) on the social media pages you link to.
Video – Some platforms allow you to display videos. If your client has a video hosted on YouTube or Vimeo, you can show it on the card.
Add to Address Book - VisnessWare provides the viewer with the ability to add the cardholder’s contact information to their smartphone’s address book.
Thank you for your time. Please share this post with other design and print pros you know and on social media. . . AND come back next Tuesday when I will share my thoughts on why this is a good market for you to enter.
Cheers,
Barry "Custom-Designed Digital Business Card" Donovan